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Overview of All MLP Products Announced for 2017
While we did post a big overview of all upcoming Equestria Girls merch in 2017, we did not yet post all other official My Little Pony toy lines. So far Hasbro has not released official images with the product info, but the listings are interesting nonetheless. Besides set names the product info also contains estimated release dates, included characters, MSRP and a large description. Do note that these listings may not be the complete line of products to be release this year, but only what Hasbro has announced.
Below you'll find all product listings already announced for 2017 of the brushables, Equestria Girls, Guardians of Harmony and Friendship is Magic Collection lines.

MLP Brushables & MLP The Movie Merch for 2017

My Little Pony: The Movie My Magical Princess Twilight Sparkle Figure
(Ages 3 years & up/Approx. Retail Price: $129.99 /Available: Fall 2017)
Discover the magic of friendship with the interactive My Magical Princess Twilight Sparkle figure, a pony with Pegasus wings and a unicorn horn that lights up! While interacting with her, she can move her head and hoof, say 90+ phrases, and light up her horn. Fans can press the star button on her hoof to hear her talk about spells, tales of friendship, stories or songs. She has poseable legs so kids can help her sit or stand and has moving wings. Princess Twilight Sparkle also has a beautiful mane and tail and a tiara to complete her look.

My Little Pony: The Movie Canterlot & Seaquestria Castle Playset
(Ages 3 years & up/Approx. Retail Price: $99.99/Available: Fall 2017)
Hiding far beneath the ocean, Queen Novo rules over the underwater kingdom of Seaquestria in My Little Pony: The Movie. Fans can recreate adventures from The Movie with Queen Novo and Spike the Pufferfish figures, and this 2-worlds-in-1, 29-inch playset. Place the figures on the slide or in the bubble-shaped elevator and have them ride from Canterlot down to the kingdom of Seaquestria or on the dance floor and spin the light up tower. The figures can also fit on the spinning octopus ride. Kids can push a button to open the treasure chest and jellyfish chandelier to hide treasure inside. The set includes 30+ accessories for bedtime, beach time, tea time, and more!

My Little Pony: The Movie Seashell Lagoon Playset
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2017)
Inspired by My Little Pony: The Movie, this Pinkie Pie seapony figure has a pretty mermaid-like tail for imagining undersea adventures in her Seashell Lagoon playset. The playset's doors open and close to reveal rooms to play. Press the pearl to activate lights and add water to create the bubbles inside the playset, imagining scenes from Seaquestria. The Pinkie Pie figure can sit in her lounge seat or swing and rock in the hammock. Dress her up with her accessories and pretend she’s primping in front of her shell-shaped vanity. There's many ways to play with seapony Pinkie Pie figure and her Seashell Lagoon playset! The unassembled playset includes the Pinkie Pie seapony figure, a fish figure, and 14 accessories. Not intended for water play.

My Little Pony: The Movie Pinkie Pie Swimming Seapony Figure
(Ages 3 years & up/Approx. Retail Price: $24.99/Available: Fall 2017)
Inspired by My Little Pony: The Movie fans can imagine fabulous fun deep in the land of Seaquestria with Pinkie Pie! This 6-inch Pinkie Pie seapony figure has a beautiful, mermaid-like tail with her signature cutie mark printed on her back fin. Kids can place this seapony figure in water and watch her swim on her own. Underwater, her tail sparkles and lights up. After an exciting day of water play, brush and style her hair with the included comb accessory.

My Little Pony: The Movie Glitter & Style Seapony Figures
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)
Inspired by My Little Pony The Movie, each 6-inch seapony figure has a beautiful mermaid-like tail and her signature cutie mark on her back fin. Her eyes and wings are detailed with glitter for extra under-the-sea sparkle! Each character, Twilight Sparkle, Fluttershy and Princess Skystar, includes 3 underwater-themed accessories and different looks for her long, colorful hair.

My Little Pony: The Movie Mini Pack Assortment
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)
Enjoy music from My Little Pony: The Movie with Pinkie Pie and Princess Skystar mini packs! In seapony form, each figure is seated inside of a shell. Fans can press the shell's button to hear undersea tunes from The Movie! Each toy comes with a comb to style the seapony’s soft, brushable hair. Featured characters are Pinkie Pie and Princess Skystar.

My Little Pony: The Movie Friendship Moments figures
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)
These My Little Pony Friendship Moments figures light up and interact with each other! Press the pony figure's Cutie Mark and it lights up and a front hoof raises. Place the pony figure close to another Friendship Moments pony figure and they will light up together for a friendship moment. There is also a high-five feature Kids can high-five the pony figure’s hoof and it will light up. Characters include Pinkie Pie, Rainbow Dash and more.

My Little Pony: The Movie Scene Pack
(Ages 3 years & up/Approx. Retail Price: $12.99/Available: Fall 2017)
Fans will be delighted to imagine new stories with scene packs inspired by My Little Pony: The Movie. The Rarity Undersea Spa pack includes a 3-inch Rarity seapony figure with a beautiful mermaid-like tail and her cutie mark on her back fin, a rolling bathtub, a vanity, and 5 accessories to primp and pamper. The Pinkie Pie Undersea Café pack includes a 3-inch Pinkie Pie seapony figure with a beautiful mermaid-like tail and her cutie mark on her back fin. Fans can clip on her apron accessory and open the sparkly seashell-shaped café stand to start the fun! Look for the Princess Twilight Sparkle Underwater Carriage pack later in the fall.

My Little Pony: The Movie Seapony
(Ages 3 years & up/Approx. Retail Price: $7.99/Available: Fall 2017)
Inspired by the My Little Pony The Movie, each 3-inch seapony figure has a beautiful mermaid-like, poseable tail covered in glitter and a cutie mark on her back fin. Open her necklace to reveal a treasure hiding inside! Characters include Twilight Sparkle, Applejack, and Rarity.

My Little Pony: The Movie Land & Sea Fashion Style Figures
(Ages 3 years & up/Approx. Retail Price: $9.99/Available: Fall 2017)
Inspired by the My Little Pony: The Movie, fans can imagine movie moments with these 3-inchpony figures! Pull the pony’s waist accessory backward to convert her from land pony form to seapony form, revealing her seapony tail and cutie mark fin! Each seapony comes with a fun accessory! Characters include Pinkie Pie, Fluttershy, Rainbow Dash and more.

My Little Pony: The Movie Baby Seapony Figures
(Ages 3 years & up/Approx. Retail Price: $4.99/Available: Fall 2017)
This My Little Pony Friends figures features adorable movie-inspired baby seapony figures with their sea creature sidekicks figures to build upon the world of Seaquestria! Stick the baby seapony figure to smooth surfaces at home or in the My Little Pony Seaquestria playsets for more story-telling fun! Baby seapony characters include Lilly Drop, Sea Poppy, Jelly Bee, Bubble Splash and more.

My Little Pony Princess Twilight Sparkle & Spike the Dragon Friendship Duet
(Ages 3 years & up/Approx. Retail Price: $24.99/Available: Fall 2017)
Listen as two of the best My Little Pony friends sing a duet. Press the Twilight Sparkle figure’s cutie mark and the she will sing a fun song from The Movie. Bring the Spike the Dragon figure close to Twilight Sparkle and listen to them they sing together!

My Little Pony Clip N Style Fashion Pony Packs
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)
Style the day away with stylish outfits that can be changed! Each 6-inch pony figure comes with 2 clip-on outfits and accessories that fans can mix and match with other Clip N Style pony figures. Featured ponies are Rarity, Fluttershy, and Applejack figures.

My Little Pony Runway Fashions Figure
(Ages 3 years & up/ Approx. Retail Price: $7.99/ Available: Fall 2017)
Excitement abounds as the pony friends prepare to attend the Grand Galloping Gala in style! These My Little Pony Runway Fashions figures each come with an adorable clip-and-style outfit, fun hair accessories, and one fun accessory. Fans can style their pony’s beautiful hair, clip on her fashionable dress, and imagine taking her to a fancy event! Outfits and accessories are interchangeable with other My Little Pony Runway Fashions pony figures and compatible with the Rarity Fashion Runway playset. Characters include Pinkie Pie, Rarity, and Starlight Glimmer.

My Little Pony Friends All About Figure
(Ages 3 years & up/Approx. Retail Price: $4.99/Available: Fall 2017)
Inspired by entertainment, each 3-inch pony figure has a fresh new look with a fun treatment, adding scenes from The Movie to the pony figures! Each pony figure comes with a comb accessory. Characters available include Rainbow Dash, Fluttershy, Big McIntosh, Starlight Glimmer, Pinkie Pie, DJ Pon-3 figures and more.

MLP Guardians of Harmony for 2017

My Little Pony Guardians of Harmony Fan Series Sculpture Queen Chrysalis Figure
(Ages 4 years & up/Approx. Retail Price: $29.99/Available: Spring 2017)
Inspired by her appearance in season six of the My Little Pony: Friendship is Magic animated series, this Guardians of Harmony Fan Series Queen Chrysalis figure captures the controlling essence of the Queen with eye-catching detail and translucent effects. The 8.75-inch figure comes as part of a set which includes two changeling figures. Like all My Little Pony Guardians of Harmony Fan Series figures, this product is entertainment-inspired.

My Little Pony Guardians of Harmony Fan Series Sculpture DJ Pon-3 Figure
(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)
My Little Pony Guardians of Harmony Fan Series figures are inspired by entertainment and provide fans with iconic characters in eye-catching detail. This DJ Pon-3 figure is inspired by season 5, episode 9 of My Little Pony: Friendship is Magic animated series, allowing fans to bring home the super-cool DJ figure and her DJ booth. The 7-inch figure features awesome details, complete with translucent musical notes.

My Little Pony Guardians of Harmony Figure
(Ages 4 years & up/Approx. Retail Price: $9.99/Available: Spring 2017)
MY LITTLE PONY fans can recreate the excitement of the My Little Pony: Friendship is Magic animated series with sculpted versions of some of their favorite characters. Each figure in the My Little Pony Guardians of Harmony Figure collection features 10 points of articulation and fun deco, as well as a few accessories to go with each of their personalities. Choose from two figures including, Applejack with her Spinning Lasso accessory and Daring Do with her whip and hat accessories. Each figure comes with themed accessories, and a badge fans can wear while they play.

My Little Pony Guardians of Harmony Fan Series Storm King and Grubber Figure
(Ages 4 years & up/Approx. Retail Price: $29.99/Available: Summerl 2017)
Prepare Canterlot for capture! The evil and fiery Storm King is the iron-fisted ruler of all lands south of Equestria with his sights set on expansion. Inspired by My Little Pony: The Movie, this Storm King figure and his sidekick, the hedgehog soldier, Grubber figure, are poised for battle. Fans can imagine good-versus-evil scenes from the movie or create their own.

My Little Pony Guardians of Harmony Glory Feature Figure
(Ages 4 years & up/Approx. Retail Price: $29.99/Available: Summer 2017)
Queen Novo’s loyal Hippogriffs are as brave and strong as they are majestic! Act out scenes from the My Little Pony Movie with this Stratus Skyranger figure and help him protect the Hippogriffs and My Little Pony friends from the evil Storm King. With movie inspired lights and sound effects and moving parts for exciting play!

My Little Pony Guardians of Harmony Tempest Shadow Sky Skiff Figure
(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)
From My Little Pony: The Movie, comes Tempest Shadow, an outcast and second-in-command to Storm King. Imagine the posable Tempest Shadow figure sailing through the stormy skies in her rolling Sky Skiff vehicle accessory. A push-button also launches 2 projectiles in stormy combat. The wings of Sky Skiff vehicle can lower and rise.

MLP Equestria Girls for 2017

My Little Pony Equestria Girls Minis Lessons and Laughs Class Scene Pack
(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)
My Little Pony Equestria Girls are always seeking adventures at Canterlot High and even after school… The spring My Little Pony Equestria Girls Minis Scene Pack gives kids the opportunity to imagine classroom fun! Kids can pretend the Principal Celestia mini doll is getting ready for a fun-filled lesson plan, with more than 20 accessories to choose from, including a teacher’s desk, two student desks that open and close, a rotating chalkboard and a number of school supplies! In the fall, imagine the Pinkie Pie figure is setting up her Sweet Snacks Café where she’s sporting a cute retro look wearing roller skates while whipping up some scrumptious goodies! Playset includes 20 café and snack accessories, including a diner booth, table and chairs. Each pack sold separately.

My Little Pony Equestria Girls Minis Story Pack
(Ages 5 years & up/Approx. Retail Price: $14.99/Available: Spring 2017)
This spring, kids can create fun classroom settings at Canterlot High with the My Little Pony Equestria Girls Minis Story Packs. Imagine rocking out with the Rainbow Dash Rockin’ Music Class Set, or head to the lab for science fun with Twilight Sparkle Science Star Class Set. Then in fall, kids can image heading to the mall with the Fluttershy figure to check out her pet spa where kids can imagine nurturing and pampering her four animal friends in the Fluttershy Pet Spa Set. Each playset comes with fun themed accessories for your My Little Pony Equestria Girls Minis figures!

My Little Pony Equestria Girls Minis Character Accessory Pack
(Ages 5 years & up/Approx. Retail Price: $9.99/Available: Spring 2017)
Kids can pretend to build out their My Little Pony Equestria Girls Minis world with the My Little Pony Equestria Girls Minis Character Accessory Pack! Each mini doll features articulated arms and legs, great for acting out fun play scenes. In the spring, kids can act out classroom adventures at Canterlot High with Pinkie Pie and her canvas and easel for art class. Meanwhile, Photo Finish makes her Minis doll debut with her camera and tripod accessories, where kids can pretend to get her ready for the best yearbook photoshoot ever! In the fall, kids can pretend that Rarity has opened a boutique to sell her stylish accessories. Or pretend to enjoy a fresh fruit smoothie from Applejack at her smoothie stand where she can whip up a fresh and tasty treat! Each mini doll comes complete with themed accessories.

My Little Pony Equestria Girls Minis Character Assortment
(Ages 5 years & up/Approx. Retail Price: $6.99/Available: Spring 2017)
Friendship adventures are fun-sized with My Little Pony Equestria Girls Minis dolls! Each My Little Pony Equestria Girls Minis doll is dressed in fun fashions and features articulated arms and legs, great for posing. In the spring, look for Twilight Sparkle, Adagio Dazzle, Rarity, Fluttershy, Applejack and Pinkie Pie figures. Each My Little Pony Equestria Girls Minis doll is sporting a fresh look with bright neon colors for fun rockin’ looks! In the fall, look for Rainbow Dash, Roseluck, Twilight Sparkle, Trixie Lulamoon, Muffins and Sweetie Drops figures. Each Minis doll is sporting a fresh look in fashionable mall outfits.

My Little Pony Equestria Girls Minis Movie Collection Pack
(Ages 5 years & up/Approx. Retail Price: $39.99/Available: Fall 2017)
The Equestria Girls friends from CANTERLOT HIGH love hanging out at the mall and catching a movie! The My Little Pony Equestria Girls Minis Movie Collection Pack comes with six Minis dolls – Rarity, Pinkie Pie, DJ Pon-3 and Sunset Shimmer, along with Starlight Glimmer and Daring Do Dazzle figures. Kids can pretend the friends are at the mall’s theater seeing their favorite flick!

My Little Pony Equestria Girls Minis Movie Theater Playset
(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2017)
Kids can imagine a movie theater experience with this My Little Pony Equestria Girls Movie Theater Playset! Imagine the Juniper Montage figure is the film expert who’s spearheading the theater. Pretend to grab your ticket at the ticket booth, get some popcorn from the popcorn machine (that has popping action when you press the button), then take your seat in front of the big screen. The playset comes with a cutout movie scene that you can slide into the screen for a pretend movie display. The movie screen also has an added feature – a space to slide in your own tablet or smartphone so you can display a movie for friends directly from your own device. (Set accommodates cell phones and digital tablets that fit within the playset frame dimensions: 10.5H x 15Wx4D. Content and device not included).

My Little Pony Equestria Girls Minis Switch ‘n Mix Fashion Assortment
(Ages 5 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)
Equestria Girls rock the latest fashion trends at Canterlot High! The My Little Pony Equestria Girls Minis Switch ‘n Mix Fashion dolls include Rarity and Twilight Sparkle. Each doll comes with three different outfits and kids can mix and match accessories for fashion-forward looks. The Rarity figure comes with an elegant ensemble. Imagine the Twilight Sparkle figure is getting ready for some lab time fun with her awesome science-themed outfit. Each doll comes with two additional outfits, two wigs and fashion accessories. Mix both sets for 185+ outfit combinations!

MLP Friendship is Magic Collection & Blind Bags for 2017

My Little Pony Friendship is Magic Collection Rarity Carousel Boutique Set
(Ages 3 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)
Welcome to the Rarity Carousel Boutique set, the best fashion shop in Ponyville! Fans can pretend to design and create pony fashions with the included Rarity and Hoity Toity pony figures, her pet cat figure and fashion designer accessories. Fans can dress Rarity in her dress and glasses accessory, and pretend to create fabulous fashions at the sewing machine accessory. Play out My Little Pony: Friendship is Magic fashion adventures with this entertainment inspired playset.

My Little Pony Friendship is Magic Collection Scene Packs
(Ages 3 years & up/Approx. Retail Price: $9.99/Available: Spring 2017)
Fans can collect some of their favorite My Little Pony mini-pony figures, each with their own scene and accessories with the My Little Pony: Friendship is Magic Scene Packs! These playful scene packs feature mini-pony figures and accessories that help kids imagine the story of Rarity with her Rarity Boutique Salon and Lotus Blossom and the Aloe Boutique Salon.

My Little Pony Friendship is Magic Collection Story Pack Assortment
(Ages 3 years & up/Approx. Retail Price: $4.99/Available: Spring 2017)
Fans can collect some of their favorite My Little Pony mini-pony figures, each with their own story and accessories with the My Little Pony Friendship is Magic Collection Story Packs! These playful story packs feature mini-pony figures and accessories that help kids imagine the story of the ponies preparing for the big Fashion Show. Choose between the Twilight Sparkle Story Pack with her spa chair and cucumber mask accessory; the Fluttershy Story Pack, that includes a chic flower floppy hat, mint green frilly dress and sunglasses accessories; or a duo of fun fashion-modeling ponies, in the Scootaloo and Sweetie Belle Story Pack, that includes fun costume accessories; and the Photo Finish Story Pack that includes her cool camera accessory!

My Little Pony Friendship is Magic Collection Story Pack Assortment
(Ages 3 years & up/Approx. Retail Price: $2.99/Available: Spring 2017)
Discover the world of Equestria and create your own adventures with the My Little Pony Friendship is Magic Rarity Boutique Pony figure collection! These 1.5” pony figures are entertainment-inspired to help set the scene of Rarity and her fashion creations. Collect Sapphire Shores, Pinkie Pie, DJ Pon-3, and Applejack figures in Spring 2017.

My Little Pony Friendship is Magic Collection Bags
(Ages 3 years & up/Approx. Retail Price: $1.99/Available: Spring 2017)
These colorful mini-pony figures are a great way to collect the wide world of My Little Pony friends! The first two offerings of 24 pony figures are inspired by favorite fashionable characters from My Little Pony: Friendship is Magic animated series. The third offering features characters from My Little Pony: The Movie. Each bag has an adorable pony figure and a collector card for creating exciting stories with fun and fashionable friends from Equestria. Fans can collect them all to create a colorful rainbow of pony friends!

My Little Pony Friendship is Magic Collection Canterlot Castle Playset
(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 2017)
The Friendship Festival is filled with friends and excitement! Kids can imagine celebrating the fabulousness of friendship by bringing their pony friends together at the Canterlot Castle playset! The playset includes 3-inch Princess Celestia and Storm King figures, and 13 accessories to help kids act out their favorite Canterlot stories and Grand Galloping Gala scenes.

My Little Pony Friendship is Magic Collection Scene Packs
(Ages 3 years & up/Approx. Retail Price: $9.99/Available: Fall 2017)
Inspired by the My Little Pony: Friendship is Magic animated series, scene packs allow kids to continue the story at home. Available in fall, the Cutie Crusaders Balloon Booth Set includes 1.5-inch Scootaloo, Apple Bloom and Sweetie Belle figures, a Friendship Festival balloon booth and balloon accessories kids can twist. The Shining Armor Royal Chariot Set includes a Shining Armor pony figure with removable armor. Kids can place him inside his regalia-adorned chariot to imagine him riding around Canterlot.

My Little Pony Friendship is Magic Collection Collectable Story Pack Assortment
(Ages 3 years & up/Approx. Retail Price: $4.99/Available: Fall 2017)
This My Little Pony: Friendship is Magic Collection features 1.5-inch pony figures and accessories. Collect some new characters and imagine exciting stories! In Fall 2017, there will be 2 story packs, each with entertainment-inspired accessories: Pinkie Pie figure atop and egg beater with bakery accessories; and Tempest with Grubber figures, two new characters from My Little Pony: The Movie.

My Little Pony Friendship is Magic Collection Bags
(Ages 3 years & up/Approx. Retail Price: $1.99/Available: Fall 2017)
These colorful mini-pony figures are a great way to collect the wide world of My Little Pony friends! These 24 collectible pony figures are inspired by favorite fashionable characters from the My Little Pony: Friendship is Magic animated series. Each bag has an adorable 1.5-inch pony and a collector card for creating exciting stories with fun and fashionable friends from Equestria. Fans can collect them all to create a colorful rainbow of pony friends!

11 comments :

  1. There's no way this is everything, right? Especially with Guardiabs of Harmony. I'll be extremely disappiunted that they cpuldn't be bothered to complete the Mane 6.

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    1. Yes, usually these announcements are just a highlight of what's coming. As mentioned in the post: "Do note that these listings may not be the complete line of products to be release this year, but only what Hasbro has announced."

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  2. This comment has been removed by the author.

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  3. I just spoke to 2 different representatives on the phone from Hasbro and they both said that the EG Mini dolls have not replaced the regular taller EG dolls. They said they don't replace their merchandise with another product line. (But that still doesn't explain why there are more of the Minis in stores than the regular EG dolls.)

    Well, at least now the rumors can be put to rest until further notice from Hasbro. :)

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    1. Um...I thought those were discontinued? They're still trying to keep a dead doll line around?

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    2. Apparently they aren't discontinued. Lol, seems like it since the Minis have been doing so well. Also, there is still one question I have, if the tall EG dolls aren't discontinued, then why were only Minis dolls shown (besides the ponies of course) at the 2017 Toy Fair?

      Hasbro just doesn't make any sense.

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    3. Maybe they were talking about the budget dolls, those still get supplied to some bargain stores.

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    4. The doll line has already released dolls from the 4th movie and the mini line is only now just barely into the 2nd movie. So it's understandable that the doll line may need to take a break.

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    5. That makes sense. I didn't think of it that way.

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  4. I can't wait for the canterlot castle blind bag pony playset
    And the rarity themed story packs

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