Rainbow Power / Wild Rainbow CMC Bike at Walmart

Walmart has listed a peculiar MLP kids bike on their site this week. The listing states that this bike is part of the Rainbow Power series, but the design of the CMC makes us think about the Wild Rainbow series. The bike is being sold for $82.66 and has 12" wheels. I have no idea if that is a fair price, I'm personally more interested in the design that raises even more questions about the upcoming Wild Rainbow series. The wheels, bag and frame have images of the CMC with the familiar wild cat prints in their mane (not on the legs though) and the saddle and wheels have a wild cat background. The text on the bike, however, doesn't say anything related to Wild Rainbow, only 'Rainbow Power'.
I'm really wondering how big this Wild Rainbow series is going to be. We're still waiting for more brushable, so far we only have the CMC. We do however have a diary with Wild Rainbow themed Twilight Sparkle and Rainbow Dash. Can't wait for more! (Thanks to anonymous reader for the info)